Privacy Policy

At Felt Bicycles Sales, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website newbicycleparts.com or make a purchase from us.

By accessing our website and using our services, you consent to the practices described in this Privacy Policy. We encourage you to read this document carefully to understand our practices regarding your personal data.

1. Information We Collect

We collect several types of information from and about users of our website, including:

Personal Information

• Contact details (name, email address, phone number)
• Shipping and billing address information
• Payment information (credit/debit card details, PayPal account information)
• Purchase history and preferences
• Customer service communications

Technical Information

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our website
• Referring websites or search terms

Cookies and Similar Technologies

We use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior, preferences, and interaction with our website.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Processing your orders and transactions
• Providing customer support and responding to inquiries
• Personalizing your shopping experience and product recommendations
• Improving our website, products, and services
• Sending marketing communications (with your consent)
• Preventing fraudulent activities and enhancing security
• Complying with legal obligations and resolving disputes

3. Data Sharing and Disclosure

We may share your personal information with:

Service Providers

Third-party companies that perform services on our behalf, such as payment processing, shipping, marketing, and website hosting. These providers have access to your information only to perform these tasks and are obligated not to disclose or use it for other purposes.

Legal Requirements

When required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of our company, our customers, or others.

Business Transfers

In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new entity.

We do not sell your personal information to third parties for their marketing purposes without your explicit consent.

4. International Data Transfers

As a global company serving cyclists worldwide (with limited exceptions), your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

5. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure socket layer (SSL) encryption technology for all transactions
• Regular security assessments and monitoring of our systems
• Limited access to personal information on a need-to-know basis
• Secure storage of payment information using tokenization and encryption

While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information but cannot guarantee its absolute security.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information under certain circumstances
• Restriction: Request restriction of processing of your personal information
• Data Portability: Request transfer of your personal information to another party
• Objection: Object to processing of your personal information for direct marketing purposes
• Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your information

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. Types of cookies we use include:

• Essential Cookies: Necessary for the website to function properly
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Enable enhanced functionality and personalization
• Targeting Cookies: Used to deliver relevant advertisements and track campaign performance

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

8. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy periodically.